National Value Card Mall - Credit Cards | Debit Cards | Cardholders

Welcome to the National Value Card Mall Program

The National Value Card Mall program has been specifically designed as a value added layer to existing stored value/debit/credit cards. It offers card issuers the opportunity to provide their cardholders with a FREE value added rewards platform that will stimulate usage and establish loyalty...while providing issuers with new continuous multiple revenue streams.

This proprietary customer relationship marketing program and communications solution features an on-line loyalty and rewards discount mall and in-store platform. The bottom line is that you can earn substantial additional fees and revenue while rewarding your cardholders with a vehicle that stimulates additional card usage.

A unique program designed to keep your cardholders as Customers for Life. Also earning you additional revenue for life

The National Value Card Program is unique in that we build loyalty/reward malls and programs for web merchants, retail merchants, card issuers , organizations and companies – quickly and economically. The program offers members up to 15% rewards added to any rewards already associated with their credit cards. This one of a kind program allows participant merchants, manufacturers and service organization the opportunity to become redemption centers and enjoy their full retail margins on redemptions. ....while providing card issuers enhanced revenue opportunities.

A recent industry study of Loyalty Marketing determined that:

Nearly half of all Americans actively participate in a customer loyalty/rewards program of some kind (49.1%)

80% of those who participate say their membership impacts their purchasing decisions

56% of loyalty program participants prefer to redeem via the internet

However, only 13% of all Americans are members of a retail store loyalty program …indicating tremendous potential

"The top 10 card issuers in the United States account for 86 percent of the market. Faced with that kind of concentration, competitive strategies begin to rely heavily on customer service and product and brand differentiation." - IBM Global Services

"Since rewards programs worked so well for the credit card industry, financial institutions are looking at tying them to debit cards. According to experts, the trend is on the cusp of really taking off. Debit rewards are "a logical progression from the explosion of credit card rewards programs, the importance consumers place on rewards and the increasing use of debit." Javelin Strategy & Research The group head of debit product management at MasterCard predicts that by year-end the top 10 debit issuers all will have some kind of debit card rewards program in place. Currently, 36 percent of banks offer debit rewards. "Dove Consulting" Debit rewards comprise the next frontier in banks' efforts to retain customers, "Banks want customers who use their accounts in the most profitable ways. If you offer debit rewards, customers might think twice before using cash or checks to buy something. They'll think twice before moving their relationship, too." - Trish Preston, group head of debit product management at MasterCard

"Debit card rewards tend to be leaner than credit card rewards. For example, banks generally offer one point for every $2 spent with a debit card, compared with one point for every $1 spent with a credit card." - Dove Consulting

"Rewards are an important step in boosting the use of debit cards. A lot of people using credit cards are using them to get rewards . They're not revolving credit, they're just paying off their balance and getting reward points." - Ken Kavanagh, debit and prepaid card executive for Bank of America

"More than 60 percent of consumers prefer using a debit card over a credit card because it is more like "real money" than a credit card and 38 percent of debit card users consider a rewards debit card to be an important part of their banking relationship" - TNS Financial Services Consumer Credit Card Program Study

We will provide and administer a complete mall and loyalty/rewards program that will keep customers coming back over and over again and that opens new revenue streams from them every day.

National Value Card Mall can assist in enhancing your sales and provide you a competitive edge by offering an exciting benefit to your existing and future cardholders .

The program is offered to card issuers who auto-enroll their cardholder base and who in-turn then receive an override on all rewards earned by their members. Customized "Private Branded" program available at nominal cost .